Graphic designer

Key Responsibilities

1

Creative Design & Development

1. Conceptualize and design engaging creatives for social media, marketing campaigns, and digital ads.

    

2. Develop blog images, banners, and visual assets for websites, newsletters, and other online platforms.

    

3. Create designs aligned with brand aesthetics and campaign objectives.

2

Brand Identity & Visual Consistency

1. Maintain brand guidelines across all projects and ensure uniformity in colors, typography, and style.

    

2. Support in refining and evolving brand identity elements when needed.

3

Collaboration with Teams

1. Work closely with the social media, SEO, and content teams to develop cohesive visual campaigns.

    

2. Translate briefs into compelling visuals that enhance engagement and storytelling.

4

Creative Ideation & Innovation

1. Stay updated with design trends, industry styles, and competitor visual strategies.

    

2. Suggest fresh concepts, visual styles, and campaign ideas to enhance brand appeal.

Tools & Skills Required

1

Proficiency in

Adobe Photoshop, Illustrator, and CorelDRAW

2

Bonus Tools

Canva, Figma, or After Effects (basic motion design)

3

Strong sense of color, typography, and layout

Ability to manage multiple design requests under tight timelines

Attention to detail and creative problem-solving mindset

Performance Indicators (KPIs)

1

Creative Quality

Visual appeal, originality, and adherence to brand tone.

2

Turnaround Time

Timely delivery of all assigned creative tasks.

3

Brand Consistency

Alignment of all visuals with defined brand standards.

4

Engagement Impact

Improvement in engagement and impressions from designed creatives.

5

Collaboration Efficiency

Smooth coordination with marketing and content teams.