Eka Infra is a leading infrastructure consultancy based in Mumbai, India, offering a broad spectrum of services across port development, highways, marine engineering, and infrastructure advisory. With a focus on strengthening their online footprint to reach a more targeted audience and attract strategically aligned business opportunities, Eka Infra partnered with MIAAKA Tech in 2019 for both website development and end-to-end SEO management.
Objectives
➡️ Establish a robust online presence
➡️ Improve visibility for high-intent keywords
➡️ Drive qualified organic traffic and leads
➡️ Strengthen domain authority through strategic backlinking
Our Strategy
1. Full Website Development
Before any SEO execution, our team built the Eka Infra website from scratch with an SEO-first approach, optimizing URL structures, metadata, mobile responsiveness, and loading speed.
2. Comprehensive Keyword Research
We conducted deep-dive research into primary service categories, including port consulting, mooring analysis, floating structures, highway design, and infrastructure consultancy. This was foundational for our content and backlink strategy.
3. On-Page SEO & Content Optimization
Month-over-month, we:
- Optimized meta titles, headers, and descriptions for core service pages
- Created and updated keyword-rich content, including case studies, blogs, and newsletters
- Regularly audited and improved internal linking and schema markup
4. Strategic Link Building
We implemented off-page SEO through:
- High-authority article submissions
- Industry-relevant Quora answers
- Classified listings and image submissions
- PDF sharing, profile creations, and blog shares
Since 2019, we have consistently built high-quality backlinks on websites with strong domain authority and page authority.
5. Google Business Profile Optimization
- Starting in 2023, we began optimizing Eka Infra’s Google Business Profile, leading to a noticeable rise in map interactions, direction requests, and call volumes directly from search.
Key Results Achieved
🚀 TRAFFIC GROWTH:
Increase in Organic Traffic: Achieved an overall 80%+ increase in monthly organic traffic since campaign inception.
📈 SEO PERFORMANCE GROWTH:
- Total Clicks: Increased by 58% (2023–2025 comparison)
- Total Impressions: Increased by 35%
- CTR: Improved by 25–30%
🔑 KEYWORD RANKINGS:
- Achieved Top 3 rankings for competitive keywords like:
- “Floating Structures Consultants”
- “Port Consulting Firm in India”
- “Mooring Analysis Services”
- Significant improvement in long-tail keywords related to infrastructure consulting, boosting lead quality.
📈 IMPROVED DOMAIN AUTHORITY:
- Strengthened backlink profile with 50+ backlinks monthly, increasing trust signals and authority.
💡 LEAD GENERATION:
- Increased organic conversions from GMB and on-site contact forms.
- Enhanced local and international visibility, including leads from the UAE, Malaysia, and the Philippines.
Year-Wise Performance Highlights
2019
- Initiated SEO campaign with complete website development and on-page SEO groundwork
- Laid a strong foundation with clean URL structures, metadata optimization, and mobile responsiveness
- Indexed core service pages and set up Google Analytics and Search Console
- Early keyword targeting across port consulting, marine infrastructure, and road design services
- Began initial off-page SEO with high-quality directory submissions and brand mentions
2020
- Focused on building a technical SEO foundation and early link-building
- Indexed key service pages with structured metadata
- Gradual increase in clicks and visibility
2021
- Strengthened domain authority with a more aggressive backlink strategy
- Initiated blog publishing strategy and Quora marketing activities
- Gained visibility for niche keywords like “Mooring Analysis Services” and “Infrastructure Consultants in India”
- Website audit conducted to fix crawl issues and improve page loading speed
- Saw measurable improvements in keyword rankings and organic session duration
2022
- Consistent content publishing boosted keyword discovery
- GMB visibility saw the first spike
- Developed new service pages to expand long-tail keyword reach
2023
- Achieved a stable average CTR of 2.2%–3%
- Monthly impressions crossed 30,000+
- Organic traffic improved by over 80% compared to 2022
- Enhanced website engagement through improved blog readability and visuals
2024
- Ranked top 3 for keywords like “Floating Structures Consultants” and “Port Consulting Firm in India”
- Clicks increased by 52% year-over-year
- Monthly backlink creation scaled beyond 50 links/month
- Introduced regional keyword targeting (UAE, Malaysia, Philippines)
2025 (Till April)
- Achieved over 650 clicks and 34,000+ impressions in a single month
- Click-through rate (CTR) grew by 25% from Feb to April
- GMB profile hit 100+ monthly clicks for the first time
- India retained the top traffic source with over 50% user share
- Desktop remained the strongest-performing device with the highest engagement
Impact Summary
✅ Traffic Growth: Substantial increase in monthly organic traffic and qualified visitors (overall traffic has more than doubled since campaign inception)
✅ Keyword Visibility: Multiple first-page rankings across India and international locations
✅ Lead Generation: Higher form submissions and calls recorded via GMB and the website
✅ Domain Authority: Strengthened through high-quality backlinking across industry-specific platforms
Final Thoughts
Over the years, our consistent SEO efforts, smart content strategy, and technical expertise have helped Eka Infra establish itself as an authoritative brand in infrastructure consulting. By closely monitoring metrics and aligning SEO initiatives with business goals, MIAAKA Tech continues to deliver compounding results for Eka Infra.
Need a similar solution for your website? Partner with industry experts like MIAAKA Tech to transform your digital presence with SEO that drives real business growth!