GSP Chem, a prominent chemical manufacturing and exporting company based in India, offers a wide range of high-purity laboratory reagents, stains, and chemical indicators. From May-Grunwald stain to Phenol Red Sodium Salt, the company specializes in laboratory-grade solutions trusted across pharma, biotech, and R&D industries.
Project Goals
When GSP Chem approached MIAAKA Tech in early 2024, they had a clear goal:
➡️ Build a robust digital presence from the ground up, starting with a professional website
➡️ Launch and scale an SEO campaign to drive relevant traffic and qualified leads
➡️ Establish GSP Chem as a trusted brand in the Indian chemical supplier and export space
Our Role
From website development to full-scale SEO execution, MIAAKA Tech has been with GSP Chem from the very beginning.
📍 Website Development
We built a modern, SEO-friendly, and mobile-optimized website for GSP Chem. Each product and category page was carefully crafted to target buyer intent, provide technical accuracy, and align with SEO best practices.
📍 SEO Campaign
We started the SEO project officially in June 2024, and have executed the campaign in carefully structured phases:
Timeline of SEO Activities
| Month | Key SEO Activities |
| May 2024 | Keyword Research, Keyword Mapping, Google Analytics and Google Search Console Setup |
| June 2024 | Landing Page SEO Content Creation |
| July 2024 | On-Page Optimization, Blog Content Creation, Product Meta Update |
| Aug 2024 – Present | Backlink Building, Bug Fixes, Ongoing Technical Optimization, Monthly Blogs |
SEO Highlights & Results (July 2024 – March 2025)
📈 Google Analytics Growth
Metric | Jul-24 | Mar-25 | Growth % |
Organic Traffic | 323 users | 1,422 users | +340% |
Direct Traffic | 178 users | 449 users | +152% |
Referral Traffic | 6 users | 59 users | +883% |
🔍 Search Console Metrics
Metric | Jul-24 | Mar-25 | Growth % |
Total Clicks | 300 | 1,390 | +363% |
Total Impressions | 12.8K | 141K | +1,000%+ |
Keyword Ranking Improvements
Thanks to consistent on-page optimization, internal linking, blog updates, and white-hat backlink strategies, many of GSP Chem’s keywords now rank on Page 1 of Google, including:
- “Azure stains” – #1
- “chloro phenol red” – #3
- “bromocresol indicator” – #3
- “Bromophenol Blue” – #4
- “chemical reagent companies” – #5
These keyword placements not only enhanced organic visibility but also improved lead conversions and brand recognition among niche buyers.
Content Strategy That Works
We publish monthly blogs focused on trending chemical industry topics and product education optimized for keywords like “buy chemical indicators online,” “lab reagent suppliers India,” and more. This helped capture long-tail traffic and boost topical authority.
Technical SEO Enhancements
- Improved website loading speed (below 2.5s)
- Fixed all major crawl errors and broken links
- Updated all product pages with schema markup for better SERP display
- Ensured mobile responsiveness and Core Web Vitals compliance
Why This Campaign Worked?
✅ Clear SEO roadmap aligned with business goals
✅ Technical foundation built from Day 1
✅ High-quality backlinks from relevant directories and blogs
✅ Data-driven decisions based on GSC and GA insights
✅ Seamless collaboration between GSP Chem and MIAAKA Tech teams
Final Results at a Glance (Jul ‘24 – Mar ‘25)
- +340% Organic Traffic Growth
- +363% Click Growth (GSC)
- 30+ Keywords on Page 1
- 1,400+ Monthly Organic Users by Mar ‘25
What’s Next?
We continue to push growth with advanced on-page techniques, multilingual targeting for global reach, and deeper content clusters to improve authority. GSP Chem is now a fast-rising name in the chemical export and lab reagent space, and the journey has just begun.
Need a similar solution for your website? Partner with industry experts like MIAAKA Tech and watch your website grow and sales boost exponentially!