Classic Marble Company (CMC) is a leading player in India’s marble industry, offering a diverse range of premium imported marble, engineered stones, and luxury surfaces. With a legacy spanning over three decades, CMC sought to strengthen its digital presence, increase organic traffic, and drive qualified leads.
MIAAKA Tech, leading SEO company in Mumbai partnered with CMC to implement a comprehensive SEO strategy, focusing on content optimization, technical improvements, and authority-building. This case study highlights the challenges, strategies, and results achieved through this collaboration.
Client Background
- Company Name: Classic Marble Company (CMC)
- Industry: Marble, Natural Stone, and Engineered Surfaces
- Website: https://classicmarble.com
- Target Audience: Architects, interior designers, homeowners, and luxury builders
- Goal: Enhance organic visibility, increase website traffic, and generate high-quality leads.
Challenges Faced By CMC
Before partnering with MIAAKA Tech, CMC faced several SEO challenges, including:
- Limited Organic Visibility: The website had low rankings for high-intent, industry-specific keywords.
- Technical SEO Issues: Slow loading speed, unoptimized meta tags, and missing structured data hindered performance.
- Content Gaps: Lack of SEO-optimized content and fewer blog resources led to lower topical authority.
- Competitor Dominance: Competitors like Stonex, RK Marble, and Quarry were outperforming CMC in search results.
- Lack of Backlinks: The website had a weaker backlink profile, affecting its domain authority.
SEO Strategies Implemented by MIAAKA Tech
A) Keyword Research & Optimization:
- Conducted in-depth keyword research to identify high-volume, relevant, and industry-specific keywords.
- Optimized meta titles, descriptions, and headings across key service and product pages.
- Created new blog topics based on trending and competitor-researched keywords.
B) Content Creation & Optimization:
- Published SEO-optimized blogs on marble types, cleaning tips, and design trends to enhance relevance and attract organic traffic.
- Focused on long-form, informative content to target featured snippets and rank for voice search queries.
- Improved internal linking structure to enhance crawlability and distribute link equity effectively.
C) Technical SEO Improvements:
- Enhanced website speed and performance by optimizing images, reducing server response time, and implementing caching.
- Fixed broken links, 404 errors, and canonical issues.
- Implemented schema markup to enhance search engine understanding of content.
- Improved mobile-friendliness to cater to users on various devices.
D) Off-Page SEO & Link Building:
- Acquired high-quality backlinks from relevant industry websites, blogs, and publications.
- Published guest posts and press releases to improve domain authority and referral traffic.
- Focused on local SEO strategies to target location-specific queries.
E) Google Analytics and GSC Monitoring:
- Continuously monitored performance through Google Analytics and Google Search Console.
- Tracked organic traffic growth, bounce rates, and keyword rankings.
- Analyzed CTR (Click-Through Rate), impressions, and conversions.
Key Results Achieved
📈 Traffic Growth:
Increase in Organic Traffic: Achieved a 32% increase in organic traffic within 4 Months.
SEO Performance Growth:
- Total Clicks: Increased by 58.4%
- Total Impressions: Increased by 35.5%
- CTR: Improved by 29.6%
🔑 Keyword Rankings:
- Achieved Top 3 rankings for high-priority keywords like:
- “Marble Manufacturers in India”
- “Best Marble Supplier in India”
- “Marble companies in India”
- Improved rankings for long-tail keywords, capturing more qualified search traffic.
🚀 Improved Domain Authority:
- Increased Domain Authority (DA) from 20 to 23 through consistent link-building efforts.
💡 Lead Generation:
- Higher organic conversions, with more quote inquiries and contact form submissions.
- Enhanced local SEO visibility, driving more showroom visits.
Conclusion
By implementing a comprehensive SEO strategy, MIAAKA Tech successfully helped Classic Marble Company enhance its online presence and visibility. With improved keyword rankings, increased organic traffic, and higher engagement, CMC strengthened its position as a leading marble supplier in the competitive digital landscape.
Need a similar solution for your website? Partner with industry experts like MIAAKA Tech and watch your website grow and sales boost exponentially!