Visual SEO in a Multimodal World: Optimizing Images for Gemini & SGE
As search continues to evolve, the rise of Google’s Gemini and Search Generative Experience (SGE) marks a new era of multimodal SEO, where images, text, and video work together to shape user experience and rankings. At MIAAKA Tech, a top SEO agency in Mumbai, we help businesses stay ahead by embracing future-ready strategies, including visual SEO.
Let’s break down how you can optimize images for SEO in a multimodal world, especially for Gemini and SGE, and how partnering with the best digital marketing company in India can give you the edge.
What Is Multimodal Search?
Multimodal search combines text, images, voice, and video to deliver richer and more context-aware results. With Google Gemini AI powering the next-gen experience, search isn’t just about typing queries – it’s about understanding context visually and semantically.
Google’s SGE (Search Generative Experience) now features:
- AI-generated overviews
- Image recognition and integration
- Product visual carousels
- Voice and text hybrid responses
If your content isn’t optimized visually, you risk being invisible in this new landscape.
Why Visual SEO Matters Now More Than Ever?
Visual content now directly contributes to:
- Featured snippets
- Google Discover visibility
- Image carousels
- Rich product results in eCommerce
- SGE previews
Search engine optimization agencies that ignore image SEO are missing out on a powerful ranking signal in Gemini-powered search environments.
How to Optimize Images for Gemini & SGE?
Here are our top SEO agency tips to supercharge your visual assets for multimodal search:
1. Use Descriptive, Keyword-Rich File Names
Avoid generic names like IMG1234.jpg. Instead, use descriptive keywords:
Example: organic-cotton-shirt-india.jpg
Pro Tip: Include primary keywords such as “seo agency mumbai” or “digital marketing services India” in relevant service page visuals.
2. Write Unique, Contextual Alt Text
Alt text is no longer just about accessibility – it’s how AI understands your images.
Bad Alt Text: image
Good Alt Text: Top SEO experts in Mumbai offering data-driven SEO services India
3. Image Schema Markup
Implement the ImageObject schema to help Google’s AI read context.
{
“@context”: “https://schema.org”,
“@type”: “ImageObject”,
“contentUrl”: “https://yourdomain.com/images/seo-team-mumbai.jpg”,
“description”: “Experienced SEO agency in Mumbai – MIAAKA Tech”
}
4. Compress Images Without Losing Quality
Fast-loading images = better page experience. Use tools like:
- TinyPNG
- WebP format
- Lazy loading (loading=”lazy”)
Speed and experience directly impact SGE rankings.
5. Use Captions & Surrounding Text Wisely
Google considers contextual text around your images. Add relevant, keyword-rich captions.
A caption like: “Our team of SEO experts in Mumbai during a strategy session for a client in India’s retail sector.” gives Gemini valuable semantic cues.
6. Leverage Structured Data for Visual Products
If you’re in eCommerce, implement rich structured data that ties visuals to product information.
Example: Product, Offer, ImageObject, and Review schemas.
7. Optimize for Google Discover & Lens
Images should:
- Be high-quality
- Have EXIF metadata
- Be mobile-friendly
- Be original (avoid stock where possible)
This boosts visibility not only in search, but also Google Discover and Google Lens – key elements of multimodal search.
The Role of a Top SEO Agency in India
Visual SEO isn’t just about image compression – it’s about strategy, structure, and semantic precision. At MIAAKA Tech, we’re among the best digital marketing companies in India, known for delivering high-performing, AI-aligned SEO services.
We provide:
- Advanced image and content optimization
- Structured data implementation
- SGE + Gemini readiness audits
- Multimodal content strategies
Partner with us to future-proof your digital growth.
Final Thoughts
In a world where AI-driven search dominates, visual SEO is your secret weapon. If your images don’t speak the language of Gemini and SGE, your visibility will fade.
Let the experts at MIAAKA Tech – recognized as one of the top SEO agencies in India – guide your brand to visual search success.
Ready to Optimize Your Visual Presence?
Let’s talk. MIAAKA Tech offers specialized SEO services that brands trust.
📞 Contact the #1 SEO agency in Mumbai today for a free visual SEO audit.